Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Dining establishments, Millennials and the Evolution from the Fast Food Industry in America
When we think of take out restaurants, we think of junk fries, burgers, fried chicken breast, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a while with fast food franchises such as McDonald’s, Wendy’s, Burger California king and White Castle dominating the market. However , over the past two decades, fast food in America has slowly but surely changed from greasy french fries and burgers at McDonald’s to deli sandwiches along with milkshakes at Panera Bread or Chipotle. This phenomenon is known as the rise on the ‘fast casual’ restaurants which offer the casual dining experience of healthy, organic meals created with produce that is sourced close to you but served at the speed and convenience that one will experience at a fast food eating place. This trend points to some sort of fast-food industry that is altering and becoming healthier while nevertheless maintaining the convenience and the somewhat low price point that made fast food restaurants so profitable in the first place. This essay will present evidence on how the fast-food in America is changing simply by becoming healthier, exotic, customizable, ethical and ambient and also the role that fast laid-back restaurants and Millennials tend to be playing in driving this particular change.
The largest driver of this shift inside fast food industry is the greater health consciousness of Americans.essay writer for hire In accordance with Miller (182), the natural food movement which made its debut in the 1960s has been quite successful in educating People in america about the dangers of highly processed meals, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. As an alternative, the movement implored Us citizens to eat locally grown meal natural and healthy servings. The success of this motion has had a detrimental impact on traditional fast-food restaurants who have typically come under attack for selling high-calorie meals that happen to be unhealthy and cause unhealthy weight, diabetes and high blood pressure. Conventional fast food restaurants have also been offender of advertising unhealthy foods to children and using made with chemicals and highly refined elements to make their meals. This particular increased health consciousness has led to reduced sales in junk food restaurants and constant risks of class action lawsuits through those who think their health conditions have been caused by eating fast food (Dixon et al. 104). In order to deal with this phenomenon, fast food restaurants have improved the number of healthy meals unique menus, but their uptake has not been very high.
The rise associated with fast casual restaurants might be attributed to the fact that they assist healthy food with the same comfort as fast food restaurants. Eagan (178) reports that it is as a result of this health consciousness the fact that “number of diners visiting fast-casual restaurants grew with ten times the rate regarding traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown throughout popularity due to their healthy, new made offerings at a low price and also high convenience. Food restaurants such as Panera Bread in addition to Chipotle are fast everyday restaurants that have succeeded inside providing healthy meals quickly. These restaurants have self-service kiosks and drive by windows to compete efficiently with fast food restaurants by offering healthy meals in a rapidly and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include more fast-casual restaurants.
The tastes of american citizens have also changed, with Millennials being more adventurous with their food tastes. Due to the rise of social media, Americans are now more aware of exotic repas such as Mexican, Greek, Jewish, Italian and Chinese plus they are more willing to try all of them (Williams 1). Moreover, having exotic meals and posting them on social media increases the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional fastfood restaurants still offer classic meals such as burgers, chips, and chicken they are staying edged out by fast-casual restaurants which offer a wide range of incredible meals which customers can certainly customize in a dozen various methods. The ability to customize meals is rather important to Millennials who are currently the dominant working technology in America as they see food as an extension of their personality (Eagan 177). These trends point to a future where junk food will consist of exotic and also international cuisines which will be highly customizable.
Another shift in food frame of mind that has been experienced in America could be the increased need to eat within the environmentally friendly and socially mindful manner. There is an increase in the requirement to eat food that has been sourced close to you to support local farmers and local economies and also to eat food that has is grown in an green manner (Miller 182). Often , the food served at standard fast food restaurants violates these kind of ideals as the breeding of these animals is done in galetas, the food is grown employing pesticides, and they do not assist local farmers. On the other hand, quick casual restaurants often espouse these ideas and more Us citizens, especially Millennials are choosing quickly casual restaurants over classic fast food restaurants to express their particular beliefs on ethics regarding food sourcing. In the future, fastfood is likely to be ethically sourced from local farmers using organically grown and pasture raised components.
The grow of social media and the need to share one’s activity to get social capital has also changed what Millenials require regarding fast food joints by boosting the patronage of areas and food that is photo perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires that restaurants have great environment and artistically presented meals that is ‘Instagram ready’ no matter if they are not fine dining dining establishments, and they are willing to pay a little more for that experience. Fast-casual restaurants just like Chipotle have capitalized for this by having a brick and metallic theme with high ambient lighting effects that has attracted Millennials with droves (Dixon et jordlag. 104). These changes mean that traditional fast food restaurants are now being edged out by fast-casual restaurants which provide a excellent ambiance that can provide social networking likes for Millennials. With this trend, it looks like fast food dining places will have to become posh in order to compete effectively.
These changes in the fast food marketplace can be attributed to the coming of age of millennials who are at this point working and have disposable earnings to spend eating out, their behaviour about healthy food and the values of food sourcing in addition to production have played the role in making fast food far healthier and fueling the grow of fast-casual restaurants. As outlined by Williams (1), Millennials will also be more likely to cook their meal than to eat out that may lead to a decline with eating out generally as more of them get into the job industry and are earning salaries. Social websites has also fueled these adjustments as it has made exotic foods more popular and also required that eateries become more chic and circling so that they can take photos as well as post them online with social media sites. The internet has also helped in spread the message of healthy food, environmental mind, ethical food sourcing and the dangers of refined food to help more people than before. That generation will continue to impact not only the fast food sector but food trends normally.
From the former discussions, it is clear how the fast food industry in America is poised for significant improvements as a result of increased health awareness, fast casual restaurants, along with the Millennial generation. The future of junk food is likely to include healthier meal, exotic food, ethically acquired ingredients, and more choices. Also, fast food restaurants are likely to be much more chick and ambiently ornamented even as they focus on providing food as fast as possible through self-service kiosks, online ordering, and drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.